C O N C E P T

Beautiful from the Inside out

At Milbon, we think about hair the way others think about skin:
to show off its fullest beauty, it needs to be healthy.
For natural-looking beauty, it's never a question of covering up problems
—it's about repairing them from the inside out.

Working in partnership with leading stylists worldwide,
we at Milbon have meticulously studied hair for more than 50 years
—even at the nano level—to help it achieve its fullest natural potential.

360°Beautiful Hair
Hair that's healthy and beautiful from any angle, inside and out—that's our approach.

Looking Deeper than ever into Damage:
SSVs (Stick-Shaped Voids)

In 2015, Milbon’s research lab discovered a process for analyzing hair from a 3D perspective: bringing CT-scan technology to haircare for the first time. Our analyses at Japan’s synchrotron radiation facility—known as SPring-8—revealed astounding, never-before seen realities about damaged hair.
SSVs (Stick-Shaped Voids) are hollow, tubular gaps that form in chemically treated hair—and which seem to contribute to loss of shine, split ends, and breakage.
This discovery expands Milbon’s possibilities for helping hair types around the world to become healthy and beautiful again.

〈 Analysis resulting from X-ray CT-scan of damaged hair 〉〈 Illustration of damaged hair 〉

SPring-8—located in Japan's Hyogo prefecture—is a large synchrotron radiation facility, and one which delivers the most powerful scanning radiation currently available. (In fact, it’s one of the three most important facilities of its kind, the others being in France and the United States.) Consisting of powerful, narrow electromagnetic beams, synchrotron radiation is generated when electrons—after being accelerated nearly to the speed of light—are forced to travel in a curved path by a strong magnetic field. SPring-8 uses this type of radiation to conduct scientific research in nanotechnology, biotechnology, and industrial applications.

SSVR-Silk™ to the Rescue

In the absence of effective treatment, SSVs continue to expand, causing hair to lose its shine and resilience.
SSVR-Silk™ is a powerful, silk-based complex which supersedes these hollow tubular gaps—and improves hair’s overall integrity, inside and out.
SSVR-Silk™: Isostearoyl Hydrolyzed Silk

To keep hair looking just the way it does after a salon visit, Milbon has a unique 5-week maintenance regimen. It kicks off with a stylist consultation followed by a personalized, in-salon deep-conditioning treatment that gives superior results.
Each Milbon Signature Line professional treatment includes a homecare kit, with four weekly boosters that ensure salon results continue for 5 weeks. Complementary products from our daily homecare collection are designed to further optimize effects.

4 Weeks Beauty Cycle
Tips for Milbon Homecare
  • PREPARATION

    Thoroughly wet both hair and scalp for 90 seconds before shampooing to maximize product performance.

  • SHAMPOOING

    Emulsify shampoo between palms and gently work into hair and scalp. Milbon shampoos cleanse and condition at the same time.

  • CONDITIONING

    Apply conditioner to hair from mid-length to ends, and massage in for 30 seconds until hair feels soft and smooth.