CONCEPT

SSVs

Detect the smallest SSVs before damage progresses.

By meticulously studying the hair of people from over twenty different countries, Milbon discovered the existence of SSVs – the Stick-Shaped Voids that form in damaged hair and contribute to causing split ends and breakage.
Further research at the nano-level conducted at the SPring-8 facility produced another breakthrough: Micro SSVs, microcavities inside the hair even finer than SSVs. We discovered that these Micro SSVs could transform into SSVs in the absence of effective treatment.

Repair

From SSVs to Micro SSVs

SSVR Complex repairs hair from the inside out

SSVR Complex consists of SSVR-Silk^*1 and SSVR-Collagen^*2, sourced from naturally derived silk and collagen with enhanced affinity and improved penetration. SSVR Complex penetrates the shaft with its high affinity to repair hair’s inner porosity and to improve hair’s overall integrity, inside and out.

• *1 Isostearoyl Hydrolyzed Silk: Hair repairing ingredient
• *2 Isostearoyl Hydrolyzed Collagen: Hair repairing ingredient

Proteins

Fortify and protect the hair protein from daily wear and tear.

Heat and alkalis gradually damage and denature the hair’s internal protein structure. This structural damage to protein leads to protein loss, further weakening the hair.

Protect

DR Essence^*3 strengthens hair’s defense against damage.

DR Essence stabilizes hair’s protein structure and protects hair from damage by strengthening its Damage Resistance.

• *3 Trehalose: Hair protection ingredient – in all products except ILLUMINATING GLOW OIL. Isotridecyl Isononanoate: Hair protection ingredient – only in ILLUMINATING GLOW OIL

A 4-week cycle.
Salon Care & Home Care Regimen.

Bridge Salon Care with Home Care for impeccable hair all the time.